Ever noticed how the unexpected grabs your attention? That’s the power of contrast in storytelling. When two opposing ideas or scenarios are placed side by side, they create a natural tension that makes you want to dig deeper.

Contrast works because it challenges what we think we know. It could be a character defying their stereotype, an unexpected twist in a familiar situation, or two conflicting ideas presented together. This technique doesn’t just catch your eye—it makes you think, “What’s really going on here?”

To create a contrast hook, start by identifying the opposing elements in your story. These might be two characters with conflicting goals, a surprising plot twist, or a clash of ideas. Present these contrasts in a way that’s intriguing enough to get your audience curious.

Once you have your hook, test it out. Does it make people want to learn more? If it does, you’ve got a winner. If not, refine it until it does. The goal is to create a moment of cognitive dissonance—where the audience’s expectations are challenged, driving them to engage with your story to find resolution.

The art of contrast is about more than just setting up opposites. It’s about sparking curiosity and making your audience eager to see how the story unfolds.